About us

FETANO was born not merely from a love of fashion, but from a bold vision: to build a Vietnamese streetwear brand that speaks the global language of style while staying true to its roots. We didn’t create FETANO just to make clothes – we created it to build a space where Gen Z can break free from norms, dress with purpose, and wear their inner fire on the outside.

FETANO represents personality, freedom, and identity. Every design is a piece of raw self-expression unapologetically bold, artistically crafted, and made for those who dare to be different. Because to us, FETANO isn’t just fashion – it’s your story, your fire, worn with pride.

Vision: To lead Vietnamese streetwear and make a mark on the global stage with bold, identity-driven designs inspired by European style

Mission: To inspire the young generation to live boldly, show their fearless spirit, and express their individuality through every design.

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